Part 2 : Social Computing Questions and Answers

Which of the following is a true statement about the impact of social computing on a business?

a. There is a high cost to using viral marketing

b. It is difficult to gain information about customers

c. A small minority of individuals contribute the majority of feedback and can provide skewed data

d. Social computing does not allow for rapid feedback from customers

Correct Answer: c

Explanation:

Digital technologies that allow people to communicate and work together online are referred to as social computing. Social computing has developed into a crucial tool in the commercial world for getting client feedback. However, a small percentage of people frequently offer the majority of comments, as noted in the search results, which might result in skewed data.

Given that the cost of using viral marketing can vary depending on a number of factors, including the type of business, the target audience, and the specific marketing strategy used, option a, “There is a high cost to using viral marketing,” does not appear to be a universally true statement about the impact of social computing on a business.

Option b, “It is hard to learn about customers,” is not an accurate statement regarding how social computing affects a business because social computing technologies can give businesses useful information about their customers, such as their preferences, opinions, and feedback.

The claim in option d that “Social computing does not allow for rapid feedback from customers” is also untrue in terms of how social computing affects a company because social computing tools enable quick and effective customer feedback on online discussion boards, blogs, wikis, and other platforms.

The proper response to the question is therefore option c, as it emphasises a crucial factor for companies to take into account when employing social computing technologies to gather client input.

———————-

Which of the following tools are not used by marketing professionals to compile market research?

Correct Answer: RSS

———————-

Conversational marketing can take place in which of the following forums?

a. Blogs

b. Wikis

c. Online forums

d. Social networking sites

e. All of the above

Correct Answer: e

Explanation:

—————————————–

Which of the following is not an example of social commerce?

a. Wendy offers gift cards to online users for funniest response to various challenges

b. Pepsi Co. sends live notifications to customers when they are close to as store that sells their products

c. Disney allows people to book tickets n Facebook without leaving the site

d. Best Buy has a Web site which can be used to purchase products for pick up in a store

e. Zappo’s uses Twitter to send customers coupons when they mention a Zappo’s product

Correct Answer: d

Explanation:

Social commerce examples include Wendy offering gift cards in exchange for funny responses, Pepsi sending out live notifications, and Disney enabling Facebook ticket booking. Another illustration of social commerce is how Zappo’s sends coupons to clients via Twitter.

The website for Best Buy, where items may be ordered for pickup in-store, is not a good example of social commerce because it doesn’t employ social networks or social media. Best Buy is not an example of social commerce because it has a website where customers may buy items to pick up in-store.

————————————-

Social computing increases the need for customer service.

1. False

———————-

When using social commerce, the user has to leave the social network page in order to purchase a product.

1. False

———————-

A tag is the way a developer describes a piece of information.

1. False

———————-

Social computing empowers customers to act.

1. True

———————-

You must be a Web site developer in order to create a mashup.

1. False

———————-

Social computing sites are not utilized by passive job seekers.

1. False

———————-

Human Resources departments only use social computing for external tasks.

1. False

———————-

Web 2.0 sites are primarily online places to visit.

1. False

———————-

Businesses do not use social commerce for new products.

1. False

———————-

Communication marketing is using social media sites to get feedback.

1. False

———————-

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

Correct Answer: You will be notified of updates in the content areas you selected

———————-

Which of the following statements concerning blogging is false?

Correct Answer: A reader can believe all of the details in a blog

———————-

You just started to work on a project with THREE other people

Correct Answer: Wikis

———————–

The reliability of the content in Wikipedia, the only encyclopedia, is questionable because

Correct Answer: It is difficult to test the authenticity of the content due to the fact that anyone can contribute content

Explanation:

The veracity of the information on Wikipedia has come under fire for its presentation, factual correctness, and editorial procedures. However, there have been conflicting and inconsistent conclusions in studies and polls that have attempted to evaluate Wikipedia’s dependability. Despite this, Wikipedia has been hailed as a global treasure, and it has recently marked its twentieth birthday. Since anybody can edit Wikipedia, it is challenging to verify the accuracy of its entries. As a result, even while Wikipedia can be a beneficial source of information, it is crucial to critically assess its contents and, where necessary, confirm it with other sources.

——————

Building relationships, anticipating needs, and provision special deals for the community’s members is a function of which category of Web 2.0 applications

Correct Answer: Social commerce

Explanation:

Applications developed under the Web 2.0 paradigm place a strong emphasis on user-generated content, teamwork, and social interaction. Social commerce, a subset of Web 2.0 apps, performs tasks like fostering relationships, predicting requirements, and offering exclusive bargains to community members. Social media tools and techniques are used by social commerce platforms to speed up online transactions and assist companies in cultivating client relationships. Social commerce helps businesses to interact with customers, personalise their buying experiences, and boost customer loyalty by utilising user-generated content and social networks.

——————–

Which of the following is an advantage of social commerce traditional e-commerce?

Correct Answer: The ability to predict buying habits based on real-time data

Explanation:

The capacity to forecast consumer behaviour based on current data gives social commerce an edge over traditional e-commerce. As a result, businesses are better able to comprehend and respond to the demands, preferences, and behaviours of their customers, which boosts both sales and satisfaction. Other benefits of social commerce include crowdsourcing, cost savings, and loyalty.

———————-

Which of the following is false about social advertising?

Correct Answer: Social advertising removes peer pressure from the buying decision

Explanation:

“c) Social advertising removes peer pressure from the buying decision” is a misleading claim concerning social advertising. Through social media platforms, social advertising seeks to persuade potential customers to buy a product or service by employing a variety of strategies, such as audience targeting and the use of user-generated content. However, social advertising can also emphasise exclusivity or social standing, create a sense of urgency or scarcity, or rely on peer pressure to convince customers to make a purchase. Therefore, rather than decreasing the influence of peer pressure on the purchasing choice, social advertising may actually increase it.

——————–

Using social computing tools to do market research

Correct Answer: Can foster closer customer relationships

Explanation:

Customer interactions can improve when market research is conducted using social computing techniques. Customer feedback can be obtained by businesses using blogs, wikis, online forums, and social networking sites. A more dynamic and collaborative approach to market research is made possible by social computing, and this can boost consumer involvement and loyalty. In addition, compared to conventional focus groups, social computing can produce results more quickly and inexpensively.

——————

Which of the following is true about the impact of social computing on customer service?

Correct Answer: Customers themselves can be sued to reduce problems

Explanation:

Social computing’s effects on customer service have recently attracted attention. Which of the following statements regarding the effect of social computing on customer service is true? The right response is “Customers themselves can be used to reduce problems.” This shows that with social computing, customers can actively participate in resolving difficulties relating to customer service. It is untrue that corporations can take their time reacting to social media posts or that it is difficult for people to be heard by a firm. Additionally, not all comments on social media posts about businesses will be unfavourable.

——————–

Social computing has allowed customers

Correct Answer: To be advocates and influencers

Explanation:

Social computing has made it possible for users to influence and advocate for products. In comparison to traditional focus groups, social computing facilitates deep customer relationships and produces faster and less expensive market research outcomes. Social computing allows for unlimited client participation.

———————

One of the problems that HR departments have with using social computing to recruit is

Correct Answer: They receive many more applications than they can process

Explanation:

“They receive many more applications than they can process,” is the response to the question “One of the problems that HR departments have with using social computing to recruit.” It is important to note that social computing tools are not only used in HR departments for recruiting; they may also be used for internal duties. Social computing tools can also be utilised for customer connection building and market research.

——————–

HR departments use social computing applications to assist them in which of the following activities

Correct Answer: All of the above

——————-

The comments of consumers in the blogosphere concerning a company’s products are called ____________________.

a) Free advertising

b) Consumer-generated media.

c) Consumer-generated PR

d) Rumours

e) Reliable feedback

Correct Answer: The comments of consumers in the blogosphere concerning a company’s products are called consumer-generated media

Explanation:

Consumer-generated media is any type of internet content that users create and distribute about a particular good, service, or company. This can include product reviews, blog pieces, social media updates, and more.

Companies frequently keep an eye on user-generated content to learn more about how well their products are performing and what their customers think. Social intelligence is the monitoring, gathering, and analysis of data created by social media.

In general, consumer-generated content is a useful tool for businesses to learn more about how their clients feel about their goods and services.

——————–

A Web site that combines content from other Web sites to form new content is called a(n) ______.

a) Social network

b) Aggregator

c) Blog

d) E-commerce site

e) Mashup

Correct Answer: A Web site that combines content from other Web sites to form new content is called a mashup

Explanation:

A “mashup” website combines content from many websites to create fresh content. A web page or web application that incorporates content from various sources to give users a fresh, integrated experience is referred to as a “mashup” in the context of web development. Mashup enables the blending of different content types and sources such text, photos, videos, and music into a single user interface. It is a creative method for developing fresh and interesting web content.

——————-

Which of the following is a risk of social computing?

a) The content posted will not be found with a search engine.

b) Employees will be willing to participate.

c) Employees will maintain company privacy.

d) Ignoring negative posts is easy to do.

e) Consumer-generated content is not edited or filtered

Correct Answer: e

Explanation:

Option e) Consumer-generated content is not edited or vetted is the right response to the question “Which of the following is a risk of social computing?” As a result, user-generated information, such as comments, reviews, and other materials provided by users, cannot be edited or approved before going public. This may result in offensive or harmful content being shared, which could damage a brand or a company’s reputation. Social computing users must be conscious of this risk and have plans in place to govern and monitor user-generated content.

———————

Which of the following is not an example of social shopping?

a) Group shopping

b) Going to Amazon.com to buy a book

c) Shopping communities and clubs

d) Social marketplaces

e) Peer-to-peer shopping models

Correct Answer: e

———————

Which of the following ratings/reviews do companies routinely pay for?

a) customer reviews

b) expert ratings

c) sponsored reviews

d) none of the choices are correct

Corrected Answer: c

Explanation:

Sponsored reviews are those that businesses regularly pay for. These sponsored reviews are written by businesses or people who have been paid to be favourable about a good or service. This contrasts with expert ratings, which are supplied by industry experts or professional reviewers, and customer reviews, which are written by actual customers who have utilised the product or service. Despite the fact that 88% of consumers rely on customer evaluations to find and assess items, businesses may attempt to sway consumer impression by purchasing sponsored reviews.

———————-

Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.

a) intermediaries

b) shopping carts

c) communities

d) collaborative consumption

e) mashup

Correct Answer: Social marketplaces act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.

Explanation:

Social networks are used by social marketplaces as online brokers for the introduction, purchase, and sale of goods and services. These online marketplaces give people and companies the ability to set up an online store and market their goods to buyers. A variety of services, such as order monitoring, payment processing, and customer care, may be offered via social markets. eBay, Etsy, and Amazon Marketplace are a few examples of social marketplaces.

————————-

Which of the following social shopping methods contributes to environmental sustainability?

a) Group shopping

b) Peer-to-peer shopping

c) Shopping clubs

d) Social marketplaces

Correct Answer: b

Explanation:

Peer-to-peer shopping seems to be the social purchasing strategy that best supports environmental sustainability. This approach eliminates the need for massive production and transportation systems that can have a detrimental environmental impact by having people buy and sell goods directly to one another. Peer-to-peer shopping with local vendors may be even more environmentally friendly because, according to a research cited in Scientific American, local retail delivery is frequently the most environmentally friendly mode of shopping.

————————-

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________.

a) social commerce

b) social intelligence

c) social capital

d) social networking

Correct Answer: The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as social intelligence.

Explanation:

Social intelligence is the process of “monitoring, gathering, and analysing socially generated data and the resulting strategic decisions.” The practise of monitoring, gathering, and interpreting data created by social media in order to make strategic decisions is referred to as social intelligence. Through this approach, businesses can obtain insightful data about consumer behaviour, tastes, and views that can aid in decision-making and boost overall performance.

————————-

HR departments use social computing applications to assist them in which of the following activities:

a) Recruiting

b) Training

c) Regrouping teams

d) Managing downsizing

e) All of the above

Correct Answer: e

Explanation:

Applications for social computing help human resources departments with recruiting, training, team restructuring, and downsizing management. These tools assist HR departments in keeping an eye on, gathering, and analysing data created by social media in order to make strategic decisions in these fields.

————————

Refer to IT’s About Business 9.1 – Tiger Tans and Gifts: Which of the following is true about Lisa’s use of Facebook to grow her business?

a) Lisa had to build her own Web site

b) Lisa does not do online selling via Facebook.

c) Lisa only posts on her page when she has a new product.

d) Lisa is using crowdsourcing to get new product designs.

Correct Answer: b

—————————-

Refer to IT’s About Business 9.3 – Pinterest: Pinterest is:

a) a site that allows users to explore through information shared by friends.

b) in direct competition with Facebook.

c) a shareable online bulletin board.

d) making money

Correct Answer: c

Explanation:

The headquarters of the 2010-founded internet startup Pinterest are in San Francisco, California. Pinboards, or themed groupings of visual content like photographs and videos, are made and managed by users on the network. Pinterest functions as a sharing online bulletin board since users can access these pinboards.

There is no evidence to imply that Pinterest is in direct rivalry with Facebook, despite the fact that it may share some characteristics with social networking networks like Facebook. The material at hand does not definitively address the question of whether or not Pinterest is profitable.

—————————-

The key mechanisms of the _____ marketplace model are forward auctions and electronic catalogues that can be customised for each large buyer.

Select one:

a) electronic exchange

b) desktop purchasing

c) buy-side

d) group purchasing

e) sell-side

Correct Statement: The key mechanisms of the sell-side marketplace model are forward auctions and electronic catalogues that can be customised for each large buyer.

Explanation:

In the sell-side marketplace model, businesses employ electronic commerce (EC) technologies to market and sell their goods and services to clients who are typically other businesses. Forward auctions and computerised catalogues that can be modified for each large bidder are the main processes of this strategy. Forward auctions provide vendors the chance to pitch their wares to potential customers and compete for their business. With the help of electronic catalogues, vendors may give prospective customers comprehensive details about their goods or services while also tailoring this information to meet the unique requirements of each big customer.

The remaining choices in the search result all refer to different types of electronic commerce models and lack the essential components of the sell-side marketplace model. The business-to-business (B2B) electronic exchange paradigm brings buyers and sellers together to transact goods and services via an online market place. Businesses utilise software on their desktop computers to automate the purchasing process under the B2B desktop purchasing paradigm. The buy-side approach is a B2B strategy where businesses work with suppliers to buy goods or services using EC technology. A B2B strategy called group purchasing allows organisations to combine their purchasing power to bargain with suppliers for reduced costs.

————————-

A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor’s site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model?

Select one:

a) electronic tendering system

b) find-the-best-price

c) name-your-own-price

d) online direct marketing

e) affiliate marketing

Correct Answer: e

Which of the following is not an electronic commerce application?

Select one:

a)buying real estate

b) evaluating an employee

c) conducting an auction

d) home banking

c) buying stocks

Correct Answer: evaluating an employee

eBay uses a _____ auction.

Select one:

a) reverse

b) forward

c) physical

d) static

e) simple

Correct Answer: eBay uses a forward auction

Today, most wireless local area networks use the _____ standard, which can transmit up to 54 Mbps and has a range of about 300 feet.

Select one:

a) WiMAX

b) 802.11a

c) 802.11b

d) 802.11c

e) 802.11g

Correct Answer: Today, most wireless local area networks use the 802.11g standard, which can transmit up to 54 Mbps and has a range of about 300 feet.

Which of the following is not an advantage of radio?

Select one:

a) Radio devices are easy to install.

b) Radio waves do not create electrical interference problems.

c) Radio devices are inexpensive.

d) No metallic wires are needed.

e) Radio waves propagate easily through office walls.

Correct Answer: b

The _____ standard can transmit up to 75 Mbps and has a range of 31 miles.

Select one:

a) 802.11b

b) WiMAX

c) 802.11g

d) 802.11c

e) Wi-Fi

Correct Answer: The WiMAX standard can transmit up to 75 Mbps and has a range of 31 miles.

The area of the earth reached by a satellite’s transmission is referred to as its _____.

Select one:

a) Footprint

b) Coverage

c) Zone

d) Hotspot

e) Wireless area

Correct Statement: The area of the earth reached by a satellite’s transmission is referred to as its footprint

Sense networks track users via all of the following technologies except _______.

Select one:

a) GPS

b) Traffic cameras

c) Cell towers

d) Wi-Fi networks

e) None of the above

Correct Answer: Sense networks track users via all of the following technologies except Traffic cameras

Many companies are using ________ to capture updated product features and specifications.

Select one:

a) Blogs

b) Wikis

c) Tags

d) Netcasts

e) RSS feeds

Correct Answer: Many companies are using wikis to capture updated product features and specifications.

With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.

Select one:

a) Use wired connections, use wireless connections.

b) Have to know the address of the site, can use search engines to find a site

c) Use HTML, use CCS

d) Passively receive information, participate with the site.

e) Did not have to login to find information, have to login in to find information.

Correct Statement: With Web 1.0 sites, users passively receive information, whereas with Web 2.0 sites, users participate with the site

A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________.

Select one:

a) Mashups

b) RSS

d) Enterprise Social Networks

e) Microblogs

Correct Statement: A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing Enterprise Social Networks

Which of the following is not an example of social commerce?

Select one:

a) Pepsi Co. sends live notifications to customers when they are close to a store that sells their products.

b) Best Buy has a Web site which can be used to purchase products for pick up in a store.

c) Wendy offers gift cards to online users for funniest response to various challenges.

d) Disney allows people to book tickets on Facebook without leaving the site.

e) Zappo’s uses Twitter to send customers coupons when they mention a Zappo’s product.

Correct Answer: b

Cloud computing is an example of a social networking site.

false

In addition to an Internet connection, users need browser software to easily display web pages.

true

Wikis allow many individuals to edit the site’s content.

true

Uploading is the process of copying a file from a website to your computer.

false

JavaScript is a language often used within HTML documents to trigger interactive features.

true

LinkedIn is a social networking site that you should visit if you are looking for professional employment.

true

The Internet connects millions of computers and resources across the world via wires, cables, and satellite.

true

The Internet and the Web are the same.

false

One of the biggest challenges for the growth of e-commerce is the development of fast, secure, and reliable payment methods for buying goods.

true

QuickTime and Acrobat Reader are classified as plug-in programs.

true

Attachments to e-mail messages can be a document or an image.

true

In order to connect to a website, the browser must know only the site’s domain name.

false

Cloud computing has the potential to free end-users from owning, maintaining, and storing software and data.

true

After a webcast is completed there are no files left on your computer.

true

The CAN-SPAM Act has proven to be more effective than spam blockers at preventing unwanted e-mail.

false

Web 2.o Sites include:

a. user participation

b. collaboration

c. social interaction

d. all of these

Correct Answer: d

Organizations are using social computing in which of the following functions?

a. marketing

b. customer relationship management

c. human resource management

d. all of these

Correct Answer: d

True or false: The only risk companies face when using social commerce is that customers may post negative feedback.

False

When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?

a. Social computing generates faster results but is more expensive.

b. Social computing generates faster and cheaper results.

c. Social computing takes longer but is less expensive.

d. Participation by customers is more limited when using social computing.

Correct Answer: b

True or false: Buying a book online at Amazon is an example of social commerce

False

With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.

a. Use HTML, use CCS.

b. Passively receive information, participate with the site.

c. Use wired connections, use wireless connections.

d. Have to know the address of the site, can use search engines to find a site.

e. Did not have to login to find information, have to login in to find information.

Correct Answer: With Web 1.0 sites, users Passively receive information, whereas with Web 2.0 sites, users participate with the site.

Using social computing tools to do market research:

a. Is only done by consumers

b. Is only done by businesses

c. Is expensive

d. Can foster closer customer relationships

e. Uses only data provided to the business

Correct Answer: d

Which of the following is not a benefit of employing server virtualization?

a. Cost savings in space

b. Cost savings in energy

c. Cost savings in personnel

d. Cost savings in customer service

e. Cost savings in maintenance

Correct Answer: d

Which of the following statements concerning cloud computing is not true?

a. A cloud is usually a server farm.

b. A cloud can be private or public.

c. The cloud includes computers, software, and a network.

d. Data are stored on the user’s computer.

e. Users access computers in the cloud, usually via the Internet.

Correct Answer: d

Which of the following is not a disadvantage of cloud computing?

a. costs

b. loss of control

c. privacy

d. security

e. reliability

Correct Answer: a