Which of the following is a true statement about the impact of social computing on a business?
a. There is a high cost to using viral marketing
b. It is difficult to gain information about customers
c. A small minority of individuals contribute the majority of feedback and can provide skewed data
d. Social computing does not allow for rapid feedback from customers
Correct Answer: c
———————-
The comments of consumers in the blogosphere concerning a company’s products are called Consumer-generated media
———————-
Which of the following tools are not used by marketing professionals to compile market research?
Correct Answer: RSS
———————-
Conversational marketing can take place in which of the following forums?
a. Blogs
b. Wikis
c. Online forums
d. Social networking sites
e. All of the above
Correct Answer: e
Which of the following is not an example of social commerce?
a. Wendy offers gift cards to online users for funniest response to various challenges
b. Pepsi Co. sends live notifications to customers when they are close to as store that sells their products
c. Disney allows people to book tickets n Facebook without leaving the site
d. Best Buy has a Web site which can be used to purchase products for pick up in a store
e. Zappo’s uses Twitter to send customers coupons when they mention a Zappo’s product
Correct Answer: d
Social computing increases the need for customer service.
- False
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When using social commerce, the user has to leave the social network page in order to purchase a product.
- False
———————-
A tag is the way a developer describes a piece of information.
- False
———————-
Social computing empowers customers to act.
- True
———————-
You must be a Web site developer in order to create a mashup.
- False
———————-
Social computing sites are not utilized by passive job seekers.
- False
———————-
Human Resources departments only use social computing for external tasks.
- False
———————-
Web 2.0 sites are primarily online places to visit.
- False
———————-
Businesses do not use social commerce for new products.
- False
———————-
Communication marketing is using social media sites to get feedback.
- False
You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?
Correct Answer: You will be notified of updates in the content areas you selected
Which of the following statements concerning blogging is false?
Correct Answer: A reader can believe all of the details in a blog
You just started to work on a project with THREE other people
Correct Answer: Wikis
The reliability of the content in Wikipedia, the only encyclopedia, is questionable because
Correct Answer: It is difficult to test the authenticity of the content due to the fact that anyone can contribute content
Aweb site that combines content from other web sites to form new content is called a(n)
Correct Answer: Mashup
Building relationships, anticipating needs, and provision special deals for the community’s members is a function of which category of Web 2.0 applications
Correct Answer: Social commerce
Which of the following is an advantage of social commerce traditional e-commerce?
Correct Answer: The ability to predict buying habits based on real-time data
Which of the following is not an example of social commerce?
Correct Answer: Best Buy has a Web site which can be used to purchase products for pick up in a store
Which of the following social shopping methods contribute to environmental sustainability?
Correct Answer: Peer-to-peer shopping
Which of the following is false about social advertising?
Correct Answer: Social advertising removes peer pressure from the buying decision
Using social coming tools to do market research
Correct Answer: Can foster closer customer relationships
The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as ____
Correct Answer: Social intelligence
Which of the following is true about the impact of social computing on customer service?
Correct Answer: Customers themselves can be sued to reduce problems
Social computing has allowed customers
Correct Answer: To be advocates and influencers
One of the problems that HR departments have with using social computing to recruit is
Correct Answer: They receive many more applications than they can process
HR departments use social computing applications to assist them in which of the following activities
Correct Answer: All of the above
The comments of consumers in the blogosphere concerning a company’s products are called ____________________.
a) Free advertising
b) Consumer-generated media.
c) Consumer-generated PR
d) Rumors
e) Reliable feedback
Correct Answer: The comments of consumers in the blogosphere concerning a company’s products are called consumer-generated media
A Web site that combines content from other Web sites to form new content is called a(n) ______.
a) Social network
b) Aggregator
c) Blog
d) E-commerce site
e) Mashup
Correct Answer: A Web site that combines content from other Web sites to form new content is called a mashup
Which of the following is a risk of social computing?
a) The content posted will not be found with a search engine.
b) Employees will be willing to participate.
c) Employees will maintain company privacy.
d) Ignoring negative posts is easy to do.
e) Consumer-generated content is not edited or filtered
Correct Answer: e
Which of the following is not an example of social shopping?
a) Group shopping
b) Going to Amazon.com to buy a book
c) Shopping communities and clubs
d) Social marketplaces
e) Peer-to-peer shopping models
Correct Answer: e
Which of the following ratings/reviews do companies routinely pay for?
a) customer reviews
b) expert ratings
c) sponsored reviews
d) none of the choices are correct
Corrected Answer: c
Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.
a) intermediaries
b) shopping carts
c) communities
d) collaborative consumption
e) mashup
Correct Answer: Social marketplaces act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services.
Which of the following social shopping methods contributes to environmental sustainability?
a) Group shopping
b) Peer-to-peer shopping
c) Shopping clubs
d) Social marketplaces
Correct Answer: b
The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________.
a) social commerce
b) social intelligence
c) social capital
d) social networking
Correct Answer: The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as social intelligence.
HR departments use social computing applications to assist them in which of the following activities:
a) Recruiting
b) Training
c) Regrouping teams
d) Managing downsizing
e) All of the above
Correct Answer: e
Refer to IT’s About Business 9.1 – Tiger Tans and Gifts: Which of the following is true about Lisa’s use of Facebook to grow her business?
a) Lisa had to build her own Web site
b) Lisa does not do online selling via Facebook.
c) Lisa only posts on her page when she has a new product.
d) Lisa is using crowdsourcing to get new product designs.
Correct Answer: b
Refer to IT’s About Business 9.3 – Pinterest: Pinterest is:
a) a site that allows users to explore through information shared by friends.
b) in direct competition with Facebook.
c) a shareable online bulletin board.
d) making money
Correct Answer: c
The key mechanisms of the _____ marketplace model are forward auctions and electronic catalogs that can be customized for each large buyer.
Select one:
a) electronic exchange
b) desktop purchasing
c) buy-side
d) group purchasing
e) sell-side
Correct Statement: The key mechanisms of the sell-side marketplace model are forward auctions and electronic catalogs that can be customized for each large buyer.
A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor’s site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model?
Select one:
a) electronic tendering system
b) find-the-best-price
c) name-your-own-price
d) online direct marketing
e) affiliate marketing
Correct Answer: e
Which of the following is not an electronic commerce application?
Select one:
a)buying real estate
b) evaluating an employee
c) conducting an auction
d) home banking
c) buying stocks
Correct Answer: evaluating an employee
eBay uses a _____ auction.
Select one:
a) reverse
b) forward
c) physical
d) static
e) simple
Correct Answer: eBay uses a forward auction
Today, most wireless local area networks use the _____ standard, which can transmit up to 54 Mbps and has a range of about 300 feet.
Select one:
a) WiMAX
b) 802.11a
c) 802.11b
d) 802.11c
e) 802.11g
Correct Answer: Today, most wireless local area networks use the 802.11g standard, which can transmit up to 54 Mbps and has a range of about 300 feet.
Which of the following is not an advantage of radio?
Select one:
a) Radio devices are easy to install.
b) Radio waves do not create electrical interference problems.
c) Radio devices are inexpensive.
d) No metallic wires are needed.
e) Radio waves propagate easily through office walls.
Correct Answer: b
The _____ standard can transmit up to 75 Mbps and has a range of 31 miles.
Select one:
a) 802.11b
b) WiMAX
c) 802.11g
d) 802.11c
e) Wi-Fi
Correct Answer: The WiMAX standard can transmit up to 75 Mbps and has a range of 31 miles.
The area of the earth reached by a satellite’s transmission is referred to as its _____.
Select one:
a) Footprint
b) Coverage
c) Zone
d) Hotspot
e) Wireless area
Correct Statement: The area of the earth reached by a satellite’s transmission is referred to as its footprint
Sense networks track users via all of the following technologies except _______.
Select one:
a) GPS
b) Traffic cameras
c) Cell towers
d) Wi-Fi networks
e) None of the above
Correct Answer: Sense networks track users via all of the following technologies except Traffic cameras
Many companies are using ________ to capture updated product features and specifications.
Select one:
a) Blogs
b) Wikis
c) Tags
d) Netcasts
e) RSS feeds
Correct Answer: Many companies are using wikis to capture updated product features and specifications.
With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.
Select one:
a) Use wired connections, use wireless connections.
b) Have to know the address of the site, can use search engines to find a site
c) Use HTML, use CCS
d) Passively receive information, participate with the site.
e) Did not have to login to find information, have to login in to find information.
Correct Statement: With Web 1.0 sites, users passively receive information, whereas with Web 2.0 sites, users participate with the site
A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________.
Select one:
a) Mashups
b) RSS
d) Enterprise Social Networks
e) Microblogs
Correct Statement: A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing Enterprise Social Networks
Which of the following is not an example of social commerce?
Select one:
a) Pepsi Co. sends live notifications to customers when they are close to a store that sells their products.
b) Best Buy has a Web site which can be used to purchase products for pick up in a store.
c) Wendy offers gift cards to online users for funniest response to various challenges.
d) Disney allows people to book tickets on Facebook without leaving the site.
e) Zappo’s uses Twitter to send customers coupons when they mention a Zappo’s product.
Correct Answer: b
Cloud computing is an example of a social networking site.
false
In addition to an Internet connection, users need browser software to easily display web pages.
true
Wikis allow many individuals to edit the site’s content.
true
Uploading is the process of copying a file from a website to your computer.
false
JavaScript is a language often used within HTML documents to trigger interactive features.
true
LinkedIn is a social networking site that you should visit if you are looking for professional employment.
true
The Internet connects millions of computers and resources across the world via wires, cables, and satellite.
true
The Internet and the Web are the same.
false
One of the biggest challenges for the growth of e-commerce is the development of fast, secure, and reliable payment methods for buying goods.
true
QuickTime and Acrobat Reader are classified as plug-in programs.
true
Attachments to e-mail messages can be a document or an image.
true
In order to connect to a website, the browser must know only the site’s domain name.
false
Cloud computing has the potential to free end-users from owning, maintaining, and storing software and data.
true
After a webcast is completed there are no files left on your computer.
true
The CAN-SPAM Act has proven to be more effective than spam blockers at preventing unwanted e-mail.
false
Web 2.o Sites include:
a. user participation
b. collaboration
c. social interaction
d. all of these
Correct Answer: d
Organizations are using social computing in which of the following functions?
a. marketing
b. customer relationship management
c. human resource management
d. all of these
Correct Answer: d
True or false: The only risk companies face when using social commerce is that customers may post negative feedback.
False
When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?
a. Social computing generates faster results but is more expensive.
b. Social computing generates faster and cheaper results.
c. Social computing takes longer but is less expensive.
d. Participation by customers is more limited when using social computing.
Correct Answer: b
True or false: Buying a book online at Amazon is an example of social commerce
False
With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________.
a. Use HTML, use CCS.
b. Passively receive information, participate with the site.
c. Use wired connections, use wireless connections.
d. Have to know the address of the site, can use search engines to find a site.
e. Did not have to login to find information, have to login in to find information.
Correct Answer: With Web 1.0 sites, users Passively receive information, whereas with Web 2.0 sites, users participate with the site.
Using social computing tools to do market research:
a. Is only done by consumers
b. Is only done by businesses
c. Is expensive
d. Can foster closer customer relationships
e. Uses only data provided to the business
Correct Answer: d
Which of the following is not a benefit of employing server virtualization?
a. Cost savings in space
b. Cost savings in energy
c. Cost savings in personnel
d. Cost savings in customer service
e. Cost savings in maintenance
Correct Answer: d
Which of the following statements concerning cloud computing is not true?
a. A cloud is usually a server farm.
b. A cloud can be private or public.
c. The cloud includes computers, software, and a network.
d. Data are stored on the user’s computer.
e. Users access computers in the cloud, usually via the Internet.
Correct Answer: d
Which of the following is not a disadvantage of cloud computing?
a. costs
b. loss of control
c. privacy
d. security
e. reliability
Correct Answer: a
