Amazon the world’s largest e-commerce giant, is usually connected with shopping online and marketplaces. But, over the last few times, it has grown to be more than a mere retailer. With the introduction of Amazon Web Services (AWS), Alexa, and other developments, Amazon has been venturing into the world of computing that is social. This article examines if Amazon could be considered to be as a social computing platform. It also explores the many aspects that are responsible for the transformation.
Defining Social Computing
Social computing is the use of technology and computers to enable social interactions and collaboration between groups or individuals. It encompasses a variety of online activities like social networking forums online and virtual communities, as well as many more. Social computing’s key elements include the ability to create content from users, communication tools and collaborative tools which allow users to interact and connect.
Amazon’s Social Computing Elements
Customers Reviews and Ratings on Amazon’s customers’ ratings and reviews are the ultimate instance for social media computing. Customers can post their views about products and their experiences, that help other customers make educated buying decision. Reviews help build an atmosphere of belonging and confidence among buyers.
- Amazon Answers to Questions & Answers: The “Questions & Answers” section on product pages permits buyers to submit questions regarding products, and friends who can offer responses. This feature fosters social interaction and sharing of knowledge between Amazon customers.
- Amazon Spark (Discontinued): While Amazon Spark was discontinued in 2019 it was a way to develop an interactive social feed in Amazon’s Amazon app. It let users discover and share recommendations for products and ideas using a similar social network interface.
- Amazon Live: Amazon Live is a streaming platform where hosts present diverse products and interact viewers in real time via chat. Although it is primarily intended to market the products it also incorporates elements of engagement and social interaction.
- Kindle highlights and book discussions Amazon’s Kindle platform has features that let users highlight e-books’ passages to share with other users. There are also book discussion forums in which users can meet and discuss their most loved books.
- Amazon Polly and Lex: Amazon Polly and Lex are part of AWS and provide text-to speech and chatbot features, respectively. These services help developers and businesses to build more social and interactive user experiences through their apps.
- Alexa as well as Echo Devices: Amazon’s voice-controlled assistant, Alexa, connects users to a variety of skills and services. It is able to play music, give information on news, and assist with social interactions using voice, like calling and sending messages.
- Amazon Games along with Twitch: Amazon has made significant investments in the gaming industry, which includes the popular game streaming service Twitch. These platforms let gamers connect with each other as well as stream their gaming and even join online communities.
Challenges to Amazon’s Social Computing Ambitions