What is a letterhead template, and what can it do for your email campaign? When you’re sending out a mass email campaign, the quality of your letterhead template can make or break it. Not only is it an image that the recipient’s computer loads when they open your email, but it can also be used as a clickable link in some email clients. For the most part, the letterhead is there simply for aesthetics. But if you want to increase your conversion rates, follow these simple tips when creating your next template:
1. Use high-quality graphics
If you want your letterhead template to have a professional look, you have to use quality images. Find an image that has large dimensions and a high DPI (dots per inch). Your stock photos should also be of a higher resolution. The images you choose should pop when the recipient sees them in their email client, not be blurry or pixelated.
2. Stick to a standard size
To make sure that your letterhead template looks good in all email clients, stick to a standard size. This will ensure that none of the content gets cut off or hidden behind the margin lines. The most common size is 600 pixels wide by 200 pixels high. However, some email clients have a wider or smaller margin size. When you buy or take your own stock images, make sure that they’re big enough to accommodate the different sizes of letterhead templates depending on how many pixels wide and tall you want the image to be.
3. Use a contrasting color scheme
Another thing to keep in mind when creating your letterhead template is the color scheme. You want it to be eye-catching, but not too busy. One way to create contrast is to use two complementary colors. For example, blue and orange, purple and yellow, or green and red. You can also use a light and dark color scheme by using different shades of the same color. Just make sure that the colors you choose are easy on the eyes and don’t blend in with the background of the email client.
4. Add a call to action
If you want to increase your conversion rates, add a call to action to your letterhead template. This could be a CTA button, a link to a landing page, or simply a headline that asks the recipient to take action. Placing a CTA on your letterhead template is a great way to increase engagement with your email campaign.
5. Add a footer on your company letterhead template
Anything you want the recipient to be able to click on throughout your emails such as a CTA, additional content, or links to other pages should also be included in the footer of your letterhead template. This allows recipients that are scrolling through their email client and don’t see anything at the top of the email an opportunity to still interact with your content.
6. Keep the letterhead examples simple
Don’t overload your letterhead template with too many images, graphics, or CTA buttons. Anything you include needs to be relevant and of high quality. If it’s distracting from the content you want the recipient to view, then it should be taken out. The more simple your letterhead design is, the better chance you have at a higher conversion rate.
7. Test out different letter designs
Although it’s a great idea to follow the tips above when creating your letterhead template, you also need to test them out and see which ones work best for your email campaign. Conduct A/B tests with your audiences by sending out two campaigns that have different letterhead templates. This will help you to determine which design gets the best response from your recipients.
8. Keep in mind where your recipient will be seeing it
You should always keep in mind the different places your recipient will be seeing your letterhead template. For example, if you want to include a larger logo, make sure that it won’t get hidden behind the margin lines when viewed on their mobile device. Also, consider how much content you’re including in the design. If it’s too busy, your letterhead template might get cut off in the preview pane of their email client.
9. Use a business letterhead template
If you’re not confident in your design skills or don’t have the time to create a custom letterhead template, use a pre-made template. There are many different templates available online that you can customize to fit your needs. Just make sure that the template you choose is designed for email campaigns and is compatible with the different email clients.
Head over to Venngage for more letterhead templates and examples.
10. Use a branded email signature
Including a branded email signature is a great way to add your letterhead template to all of your outgoing emails. This will help to create consistency with your branding and will make it easier for the recipient to identify who the email is from. The best part is that most email clients allow you to create a custom email signature, so you can include all of the information that you want.
A well-designed letterhead template can make or break your email campaign. By following these tips, you can create a template that is not only visually appealing but also increases engagement and conversion rates. Just remember to test out different designs with your audiences to see which ones work best. And, most importantly, always use a branded email signature to create consistency with your branding.