There has never been a better time to have a media business, and it is important that you get the best out of yours. By doing a few simple things, you can not only boost your number of customers but also improve your employee’s performance and retention rates.
Getting the right software to support your teams
When it comes to any business, it is important that your teams have the correct software to make their work easier for them to carry out and flow smoothly towards its deadline. The right software for proofing your customer’s promotional videos needs to be carefully considered. Checking that the software you are thinking of purchasing or you are currently using complies with this list will make your selection process much easier.
It is important that your media teams are able to connect and converse with each other regarding any project that they are currently working on, regardless of whereabouts they are, and also that they have access to the customer’s details so are able to contact them for input at critical stages of the products creation.
Hiring the perfect people to make your work easier
It is important to have the right people in your team of professionals in order to create the perfect product for your customer and keep them happy. If for some reason you find that you are lacking in a particular area of expertise, but feel that you do not need to have a full member of staff for this particular role, there is always the option of using the services of an outside subcontractor.
By using the services of a subcontractor, you are saving on an hourly wage as these people are paid per job. You may also find that the project given to the subcontractor gets completed much faster due to time being money for them, and the faster they work and the more accurately they work, the more money they will get for their time.
Other bonuses to using an outsource subcontractor are if you like what they do, you are free to hire them again for further projects without having to pay for holiday entitlements or sick periods, and they can be situated anywhere in the world, so you have all the experts available at your fingertips.
Keeping communications flowing freely
It is important to keep information flowing freely around your business, including to any remote workers on your books. This keeps the morale of your workers high and makes sure that everyone knows what is going on within your business and knows what is expected of them.
It is highly beneficial to have weekly meetings in order to make sure that your teams are still connected with each other and that there are no problems that have not been addressed. Making sure that all workers, regardless of where they are situated, check in regularly to obtain updates is also important.
It is also important to keep your customers in the loop when it comes to their projects to know where you are within their own specific schedule and that they are happy with the work your teams are currently doing.
Ensure that your teams are well trained in their fields
For those of your teams who are full-time employees, it is a good idea to makes sure that they are well trained and, if possible qualified. Supporting your employees while they are learning is a beneficial move that works both ways. Your employee will have you paying for their course, which could improve their career prospects. You will be gaining a person on your team with the most up-to-date knowledge but at a cheaper wage than hiring a fully qualified and experienced person for the role. You will also know the traits of your worker, such as their time-keeping skills and whether or not they are likely to put in extra effort for your business.
There are also other benefits for training your employees and making sure that their knowledge is up to date. Updates and modifications are always happening within the tech world, and it’s important for companies to stay ahead of the curve. It will keep your employee’s morale high as they will be part of a growing industry where they feel appreciated and valued. Your employees will have more confidence, and this will show in their work. Production and quality will also improve and so will your reputation with all your customers.
Final thoughts
The best way of getting the most out of your media business is to give your teams the correct software in order to support them so they can carry out their job roles quickly and easily. The correct software will give them the ability to be able to communicate with each other about the projects they are working on regardless of whether they are within the same room or even the same state as each other. It will provide a communication link directly with their customer so that they can get approvals on all aspects of the promotional videos that they are working on. This will help achieve deadlines and keep your customers happy as well as firmly in the production loop.
Make sure that you are hiring the correct people in order to get the best job done for your customers and that they are competent with the skills they have. If you feel for any reason that you cannot get someone on your payroll with a specific qualification or skill set, look to hiring the time of an outsourced subcontractor to do the project for you. This way, you will get all the expertise you require without having to pay out the annual wage of an employee. Remember, if the person you hire works well within your team and you like the work they do for you, you can always hire them again for future projects.
It is important to keep all communication links open, whether they are between your individual team members or with your customers. Making sure that everyone is in the loop will help with relationships, as well as making any project move smoothly towards its conclusion.
Having well-trained employees is a must, and you should always invest in those who are carrying out your work as it is on their work that your business is rated by your customers.
