Breaking through the digital world, Social media marketing is a godsend for businesses. It’s a search engine ranking booster, provides higher conversion rates, a source of brand awareness and so much more. Almost 53% of the total world’s population is in the social media clan and no wonder that it has now become a big opportunity platform for almost everything. Talking about social media marketing, it has expanded the approach of a brand since 91% of retail brands are now using two or more social networking site.
The universe work with vast time zones and this is how users log into social media at varying times. Many brands are following the real-time nature of social media just not to suffer from FOMO (Fear of Missing Out). However; do you think your business updates are popping at the right time on your client’s feed? According to social media marketing experts, the optimal time helps in maximizing engagement with their potential clients. If a brand is responsive, there are more chances of a client coming back to them.
There is a truth bomb! The optimal time of all social media platforms isn’t the same. It depends on the type of business and the audience as well. Now you’ll ponder over the fact that what could the best time to post on social media. Research has been done to create this blog to know the best time of posting on social media. That might not be the precise time that could be perfect for you but at least you’ll know where to start from. Likewise, it’ll help you in finding the audience’s peak engagement time, too.
Ways of Finding the Best Time for your Audience
As mentioned above, the best time to post on social media depends on your audience but what social networking site your business is pursuing is too, important. Considering the business type, if you own a B2B kind then posting at the typical working hours would be best. On the other hand, if you are focusing on individual customers in a B2C type of business then be more vigilant. This type of audience will possibly appear on social media before working hours, right at lunchtime, and at night on their bed.
Best Time to Post Depending Upon Social Media Platform
It works similar to the businesses type since audience interaction is based on the time they are available on their social media. However, it works differently on every social media platform. Each social networking site has its own peak time of audience engagement. This can be seen on LinkedIn. It is a social networking platform that assists in finding and posting opportunities for different careers and businesses. This is the reason why the peak time for LinkedIn can likely be business hours. Facebook and Instagram are more about entertainment, so people engage with these platforms during their idle time.
To learn more about it, we have made a list of social media platforms and their best time to post:
Best Time to Post on Facebook
There were times when getting traffic from Facebook was easy, but not anymore. A major depletion in organic traffic has been observed on Facebook, as it has become more like a pay-per-click site. But, you should not lose hope after putting efforts into reaching the audience with organic posts. Nearly 2.7 Billion users of Facebook which makes it the biggest social media platform in the world yet you have to strive to get organic traffic.
Targeting upon the audience at the right time varies with different research.
According to research done by compiling data from 300 brands, B2B brands should post between 9 am to 2 pm on Tuesday, Wednesday, and Thursday. B2C brand owners can get better engagement around 12 pm on the beginning weekdays of Monday, Tuesday, or Wednesday.
There was another study determining the best time to post on Facebook is between 1 pm to 3 pm all through the weekdays. On weekends, very little audience engagement has been observed. Furthermore, it was found that engagement rates increase to 18% higher on Thursdays and Fridays.
These studies have made endeavors to help all social media marketers to find the right path. But, as we have discussed before, the best time to post can’t be universal. It depends on multiple factors, for example, your industry, the location of your target audience, online status, and the sponsorship you are providing to your post.
There is a fact that in the marathon of getting more audience, we are overlooking the quality of the content. Content crush is upon all brands and Facebook’s News Feed algorithm determines what and when to show your post.
So, all brands who are looking for better engagement on Facebook should focus more on “When there can be the best time for your particular brand to post”. Then see it skyrocketing!
Best Time to Post on Twitter
Twitter is among the most prevalent social media platforms with more than 300 million dynamic monthly users who tweet out an insane 500 billion tweets each day! Past the expert competitors and performers who drove its development in before days, can social media marketers legitimize their contribution here?
Savvy online business owners perceive Twitter’s potential for boosting traffic, raising brand awareness, producing leads, and expanding sales.
We should investigate a part of the critical things to assist you with deciding when the best times to post on Twitter for your business are to arrive at the most measure of individuals and get the best outcomes.
Online companies connect with the world but there are particular time zone-autonomous perceptions about Twitter that may give some significant bits of knowledge to manage your social media marketing technique on Twitter:
The most noteworthy normal click-through rates (CTR) happens on Mondays and Thursdays, 1 pm and 3 pm, with no particular optimal times. This would be the ideal time to post if you will probably get individuals to click-through to your site or WebPages.
The absolute NO-TIME for posting any content is the end of the weeknights (after 8 pm), and Fridays after 3 pm. These times match with the least number of engagements, clicks, re-tweets, and more.
Posting tweets with pictures are best. It’s one of the best social media marketing techniques to date.
The vital takeaway here is that there are a couple of standards to take a look at, for example, the number of audiences who see your tweets and the number of click to your site. Remember this while figuring out what the ultimate objective is of the tweet you are making.
Best Time to Post on Instagram
The shortest answer to this query is – The best time to post on Instagram is between 6 A.M to 11 A.M (PST) according to significant research.
However, there are many possible chances that the mentioned best time will not work for you.
Each business has its own customized best time to post contingent upon the type of business and the audience location. Hence, it’s difficult to say that the normal best time to post for a wide scope of companies.
Like Twitter, Instagram work on an algorithm that shows the “latest posts” however doesn’t show them in sequential request. Your smartest option for most extreme engagement can be posting during peak hours. Then, why not?
Some study showed the there has been 12 million Instagram posts and the best time to post is for the most part somewhere in the range of 9 and 11 am.
There is another study based on the timeframe that supports the idea that posting on Instagram on Wednesday at 11 am and Friday at 10–11 am are the best times to post. The fastest engagement happens on Tuesday through Thursday from 10 am–3 pm.
When you have your business account set up, goes to your profile (using the Instagram app on your cell phone), click the 3 lines in the upper right corner, at that point click Insights.
Look to the lower part of the experiences page and you’ll see adherent activity graphs for every day of the week.
We suggest posting on Instagram a couple of times every day during peak activity hours from your brand’s Insights. We additionally suggest that you use Instagram Stories for the best possible engagement.
Best Time to Post on LinkedIn
LinkedIn has developed from being – simply a job-looking site to a parading platform to a brand-building giant since its launch in 2002.
It is an incredible spot for B2B and B2C marketers to develop their content and improve connections.
Presently with the latest LinkedIn highlights like a local video feed, strong focusing on tools and the new stories include – not at all like corporate stories – independent ventures and organizations have great assets for engagement with the audience on LinkedIn.
Statistics say, 91 percent of people consider LinkedIn to be the best site for professional or business-related content.
However, with more than 300 million monthly dynamic clients, it is obvious that traffic on the site can keep your content out of the spotlight from your audience.
Along these lines, one of the elements that can assist you with getting the most extreme engagement is discovering the best time to post on LinkedIn.
To drive discussion and procure better engagement, it is critical to post while your audience is on the web.
Figuring out the best time to post on LinkedIn can be a somewhat interesting business. So we have accumulated some information incorporating realities and tips to help you in your journey.
We have discovered that it is better to test and locate your information than to adhere to a fixed template of best times.
In any case, the overall rules can be a decent beginning throughout testing for your own best time to post. There are reasonable possibilities that these fixed times can do some incredible things for your brand on LinkedIn.
Basically, in the light of all the information gathered by numerous social media board companies, we can say that it is safe to post on LinkedIn during:
- Work-Hours, 10 A.M to 6 P.M. – Most Interaction with LinkedIn have been found during the available time.
- Office Commute hour, 7 A.M to 9 A.M and 6 P.M to 8 P.M – Well, that is to be expected, people go to see their LinkedIn feed in the early morning or at the end of the day.
Best time to post on YouTube
Who doesn’t go to YouTube, when they are bored? YouTube is undoubtedly the most well-known video platform online today – no matter if they own small businesses or mega-brands, it’s essential to know when to publish your video on YouTube.
For companies hoping to extend their posting to videos, YouTube addresses a prolific platform for content and an enormous audience.
All things being equal, making progress on YouTube is more than essentially topping off your company’s channel with videos. Similarly, as with other social media, the objective is engagement, and to arrive at your purchasers, you should realize what to remember for your videos, yet when is the best time to post your YouTube video.
Unlike other social media that has all the more dead time frames for marketers, notwithstanding, YouTube has a lot more extensive window for videos to contact a wide audience. These are the absolute best times when all is said in done, to post videos to YouTube:
- The days that show the most significant level of engagement are Friday through Saturday, just as Wednesday.
- The best time to post is at 5 pm, however, you can get success until 9 pm before you see genuine unavoidable losses.
- Sundays are the optimal days to post a video on YouTube, either before the first part of the day (between 8 am and 11 am) or later at night (after 5 pm).
For boosting social media engagement, regular monitoring is essential so you can find the best times to post on Facebook, Instagram, or other social media platforms for your brand. This blog emphasizes the fact that every brand is different, so the audience engagement can vary according to your social media platform and industry. If you keep on checking, you might know when your audience engages with you the most. You can run some tests to investigate further. However, these social networking sites keep on changing their algorithm so keep an eye on them as well. Last but not the least, don’t mind posting on less popular days as well because it can make the brand reach such an audience which it might have missed otherwise.