What’s Next for Digital Marketing in 2021?
Singapore boasts one of the highest internet penetration rates in the world. Within the Southeast Asia region, the city state is third in internet penetration with about 76% of the population now online. With this large number of internet users, digital marketing has to be at the core of business marketing. If you run a business in the country, keeping up-to-date with the current digital marketing trends will give you a competitive edge.
To survive in this fast-paced business environment, look out for the next big thing in digital marketing and adapt appropriately. Learning the trends helps you to make the best decisions on the fly. So, where is digital marketing headed in 2021? Read on and discover where to focus your marketing efforts.
Voice Search in Marketing
Voice recognition technology is now ubiquitous across digital devices. Users can now perform searches with simple commands to their devices. It’s an easy way to find whatever you need online. The heavy investment by tech firms such as Google, Samsung and Amazon shows the potential for this technology. Optimisation for voice search is going to be an influential trend in 2021 and the years to come.
With the popularity of smart speakers and improved voice search accuracy, it’s time to make your website voice-search friendly. This is the future of search and you have to create content that your target audience needs. From local content, longer keywords, conversational content, to optimizing for rich answers, the best digital marketing agency in Singapore will help you optimize for voice search.
Data-driven Marketing
A few years back, businesses still generated data but leveraging the information gathered was cumbersome. Today, data is at the heart of business practices and it’ll define the future of digital marketing for years to come.
Data-driven marketing entails optimizing brand communication based on data collected during customer interactions. With so much data generation across multiple touchpoints, brands can collect insight on customers to predict their shopping behaviors, needs, preferences.
Data also helps quantify success of your marketing campaigns and there’s a variety of tools available for the processes. From conversion rates, email click-through rates, website traffic to customer attrition for subscription services, there’s so much potential in data-driven campaigns. Your digital marketing agency has the expertise and technology to unlock the potential of data for your brand.
Conversational Marketing
In today’s highly competitive digital marketing landscape, marketers have to change how they engage with potential clients. Conversational marketing is a type of interactive communication that seeks to create rapport with target customers. Conversational marketing happens through live chat, voice assistants, chatbots, or other channels.
While conversation has always been part of marketing, new technology now defines this marketing trend. Through live chat and other media, it’s possible to talk to your potential customers when it suits them most. The customer-centric strategy is now prevalent in digital marketing. Brands have embraced this dialogue-driven approach to marketing and with positive feedback from customers, this is a trend that’s going to define the digital marketing landscape in 2021 and beyond.
AI in Marketing
Artificial intelligence (AI) is no longer a concept but a reality in digital marketing. This is one of the most revolutionary technologies in the business landscape. Many consumers have already interacted with AI through chatbots and yet they don’t know it. Businesses have just started scratching at the surface when it comes to the potential of AI in marketing.
AI helps you personalize your communication, predict customer behavior, target the right customers, offer better customer service through chatbots, content creation, PPC Ad optimization and so much more. Little wonder artificial intelligence is classified as the future of business marketing.
Emphasis on Privacy and Security
Data is the most valuable asset for any online business today. This is why data security has become such a sensitive issue. If your company loses clients’ data through a breach or any other accident, you’ll face grave consequences. Customer privacy, safety, and security are now priorities in digital marketing.
With more stringent data laws across the world, this is now a dominant trend. Traditionally, marketers would collect and store customers’ data without consent. Today, governments across Asia, Europe and the Americas have passed stringent data laws that reshape the customer’s role in data collection.
If you’re a marketer, it’s time to give another look at your data handling processes. You have to protect your customers by handling personal information with utmost confidentiality. Investment in data security and following data security protocols is now imperative.
These are just a few of the digital marketing trends that have shaped 2021 and they’ll remain influential for a long time to come. If you’re a marketer in Singapore, watch out for these trends in digital marketing and start adopting them to your business. By aligning your marketing strategy to emerging trends, you’ll become a trendsetter in your market which is what your customers want.
