- Are you a business owner that is looking to create a new website that performs for your brand?
- Do you know what are some challenging areas that you need to take care of during the design phase?
- Have you looked at taking help from design and development agencies only to be left confused?
There is no denying the fact that great websites have the ability and potential to turn around the fortunes of businesses. Even though online resources point to how easy designing a website is, the reality is vastly different.
Creating a website that delivers on performance, metrics, leads, and sales is no easy task. You need a lot of planning, clarity, execution, and the right design and development agencies.
While the same is difficult, it is by no means impossible. In this article, we look to discuss the top ten website design tips to improve performance.
If you are someone who is planning to create a new business website, this article will help point you in the right direction.
List of Top 10 Website Design Tips to Improve Performance
- Start the process by choosing the best website design and development agency-
If you can get your selection of the design and development agency right, you have won half the battle. When choosing an agency, look for past work experiences, credentials, and client recommendations. If you are a black-owned business, you might want to go for Black owned web designers. You want an agency to work as a partner in helping you achieve your goals.
- Focus on responsiveness and mobile optimization of your web design-
Google has been categorical in emphasizing mobile responsiveness. Make sure that the design is compatible with different mobile devices. You also need to pay attention to consumers who are going to use tablets for surfing and discovering your website. This not only helps you get into Google’s good books but also ensures that you win confidence from digital users.
- Create a web design that emphasizes navigation and movement-
A great website design is one where users can effortlessly transition between pages. Focussing on the UX of the website is an important consideration of design. Experts suggest that there should be no more than seven items on the menu to help navigation. They also suggest that all the items need to have labels with proper short descriptions to aid navigation between pages.
- Strategically place CTAs (Call-To-Action Buttons) to aid user experience-
You do not want to go overboard with your CTAs. Rather, you should concentrate on placing them at the right moments and intervals to aid user behavior. Good website design aims to guide users whenever they feel the need for it. If they are convinced after reading the about us page, you need to place a CTA that can help them connect with you for queries.
- Lay emphasis on clutter-free and minimalist approach to web design-
Websites that have too much going on are likely to confuse users and impede their site experience. There is a reason why everyone loves Apple’s design cues. Minimalism helps to present the product as the hero and this should be your approach to website design as well. Clutter-free web designs are more welcoming, aid navigation, and improve performance.
- Follow common or similar font styles on all the web pages-
Leading web designers often follow a rule when it comes to font styles and sizes. They try to opt for fonts of a similar family or at least font styles that complement one another. This is something that comes with experience and this is where the design and development agency can prove to be such a crucial asset. Make sure that you pay attention to the fonts at all times.
- Use no more than three color options on the website design front-
too many color schemes and options are a strict no when it comes to good website design. As a thumb rule, you should go for no more than three color options when designing your website. Go for color schemes that represent your brand and complement the logo and other brand markers. Going with too many colors is a dated approach that is not followed by brands.
- Never go for stock imagery and videos on your website design-
There was a phase where vectors were the rage. Right not, they are not as hot as they used to be. This is where you need to ensure that you are using real images, videos, and other professional markers. Design can play a key role in establishing authenticity, trust, and credibility. By using real images, you can expect your target audiences to trust your brand.
- Experiment with animations, motion graphics, and special effects-
Websites need to establish a striking first impression. In an age where everyone seems to rely on common and generic design cues, you need to make your website stand apart in terms of design cues. Using cool animations, motion graphics and special effects can help create the ‘wow experience’ that audiences love. Make sure it does not interfere with loading speeds.
- Do not forget about the importance of SEO for performance-
Design plays a critical role in influencing the performance of your SEO strategies. In fact, technical SEO is largely based on design and development. While integrating effects might look cool, they can increase the site’s loading speeds and ultimately bounce rates. You need to ensure that your design takes into account all the SEO best practices to further performance.
The Bottom Line
There is a reason some websites turn out to be money-generating machines while others simply wilt and fade away. From establishing your brand’s credentials online to generating a healthy supply of leads, website design can play a vital role in determining your online success.
Following all the ten tips mentioned in the article can help you go a long way in optimizing your design needs and performance. Good website design and development cannot be rushed. It requires a lot of planning, research, and great execution.
If you have any questions, you would like us to address on website design, development, or choosing the right agency, feel free to mention them in the comments. We will try our level best to respond to every question that comes our way.