A simple “Share” button shifts the web from content creation to content distribution.
It turns every user into a publisher and distributor with one click.
Traffic moves from homepages and search engines to social streams and networks.
Sharing adds trust and endorsement, not just links — people filter content for people.
Frictionless sharing accelerates attention, trends, and influence.
Influence becomes network-based, not institution-based.
Businesses must adapt from controlling messages to participating in conversations.
Content must become portable, linkable, and embeddable.
The small sharing extension becomes core infrastructure — powering a faster, more social web.
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