How Brick and Mortar Casinos Have Adapted to An Online World

Since the very earliest days of human history, games of chance have been popular pastimes and archaeologists have discovered evidence of gaming pieces dating back to several centuries BCE. Items that had been used for magical rituals and fortune telling were repurposed to turn them into games that people could bet on, and people have been enjoying gambling ever since.

Over the centuries, games like this became more and more popular, with subsequent generations inventing new games and coming up with increasingly novel ways to use simple counters, cards, and dice to create games that have appealed for millennia. By the 6^th century BCE, the ancient Romans created the ‘Circus’, public places where people played early versions of craps and wagered money on the outcome.

The origins of what we think of as casinos date back to the 17^th century, when games of chance and skill became a popular choice of entertainment for the aristocracy.  Il Ridotto was the first legal gambling house and it opened in Venice in 1638, serving food and drink to the players with dancing and musical performances as well.

The Birth of Casino Culture

Casino gambling was originally the preserve of the extremely rich, with strict dress codes and expectations of behavior imposed on the patrons who were renowned for placing very large bets. As is so often the case, however, the disapproval of the church led to gambling being outlawed, but although Il Ridotto was closed down, the rest of Europe was about to embrace the concept of casinos.

Not only were they a popular choice among the upper classes at the time, but they also offered an excellent opportunity to levy taxes that would be relatively easy to impose and collect. France soon opened its first casino in Paris, where roulette quickly became the game of choice, and other countries soon followed.

During this period, the prizes on offer were substantial and many players attended in the hope of winning life-changing sums. The casinos reflected this in their décor, with luxurious interiors soon becoming a feature of gaming houses all over Europe.

They were also hotbeds of social interaction, with high-stakes games being accompanied by fierce political debate and players feeling the need to ‘be seen’ at the tables of the casinos with the most impressive reputations. This image of casino culture continued until relatively recently, with characters such as James Bond epitomizing the glamor of gaming on the silver screen.

The Changing Face of Casinos

Until the 20^th century, casinos retained their image as opulent destinations aimed at a sophisticated clientele, but the popularity of casinos began to spread more widely as they became more and more prevalent. When Las Vegas legalized gambling in an attempt to bolster the State’s coffers during the great depression, casinos became more accessible for everyone.

Not only were casinos attracting gamers from all walks of life, but games were designed to accommodate players with tighter budgets, encouraging small wagers in return for more modest prizes, but with big wins always a tantalizing possibility. This changed the way casinos were seen, broadening their appeal and opening up a whole new source of entertainment to people who had never experienced the thrill of casino gaming.

As more people took up casino gaming, the industry adapted to incorporate the latest technology. When video games started to become popular, casinos embraced the move towards digital, creating video versions of their most popular games and including digital games alongside their traditional offerings.

This trend has continued as casinos have been among the first to capitalize on advances in technology, including cutting edge features such as virtual reality and immersive gaming options. As online gaming has become more popular, many brick-and-mortar casinos have maintained their market share by offering patrons online options as well as in-person gaming opportunities.

Not only did this allow them to capitalize on their existing reputations, but when Covid-19 forced the closure of land-based casinos, they were able to continue to provide their patrons with gaming options they could access from their homes. Established casinos attracted customers that recognized their branding and wanted the familiarity of a known name.

Online Casino Competition

Harrah’s is one of the best-known casino chains in the country, with twenty-eight sites in thirteen different states, and it has been rated 70/100 by Time2play. With more people playing online, casino review sites have proved a vital resource for those that want to be sure they are having the best online gaming experiences out there.

This has led to a consumer-driven online scene, where casino sites are continuing to adopt new technology to allow them to offer their online patrons the most authentic gameplay. Now that technology has made them possible, live dealer games and immersive gaming elements give online gamers the chance to experience all the fun and excitement of a live game, but with the convenience and flexibility of playing from home.

Online casinos have joined the wide variety of services that have broadened their online options, and on-demand entertainment has rapidly become an expectation among tech-savvy customers. Gamers have formed a diverse online community, offering each other advice and tips and sharing information about their experiences with different sites.

With millions of gamers choosing to play online, casinos that provide a reliable and engaging online service can make the most of an increasingly diverse and profitable market.