With every day, numerous companies and brands are launched as more individuals want to create their own businesses. With many existing and newly-formed brands available right now, it’s hard to keep tabs on which ones are protected and secured.
Moreover, the internet is the ultimate tool we’re using currently. It completely transformed the way we’re leading our lives and even made numerous traditional activities outdated. Nevertheless, not everyone understands the power of the internet and how it can affect brand owners.
In this article, we’ll cover the essentials regarding brand monitoring and how to successfully implement its practices, so make sure to keep reading.
What is Brand Monitoring
First things first, let’s go back to the basics. Before we dive into the pros and cons of brand monitoring, it’s important to say what it is.
As you can guess by the name, brand monitoring is a process that includes various activities of keeping track of and monitoring your brand. Although you can do this step manually if you’re an owner of a small business, large companies have to implement advanced tools to make brand monitoring work.
To put it simply, specially designed software can track all activities related to your brand. That way, you can learn who mentions your brand and how different people perceive it.
Benefits of Brand Monitoring
Brand monitoring is widely used due to the countless benefits it provides to the company owners and decision-makers. Nevertheless, some key benefits are:
- Brand reputation
The most important benefit of brand monitoring is without a doubt learning more about what the public thinks of your brand. With brand monitoring, you can easily check what the public has been talking about concerning your brand and whether these comments are positive or negative. This allows you to learn more about your brand’s reputation and the ways you can improve it.
- Marketing
Monitoring your brand can come in handy during a marketing project. Namely, to make the most out of marketing, you need accurate details about your product, brand reputation, target group, and much more. Brand monitoring allows you to gather all this information quickly and easily, resulting in a successful marketing spectacle.
- Current Trends
Learn everything about the latest events and trends with the help of brand monitoring. Keeping up to date with your fans is the key to making the brand bigger and better.
Biggest Challenges of Brand Monitoring
In addition to its benefits, brand monitoring comes with several challenges as well, including:
- Counterfeiting
Countless large brands struggle with counterfeiting. It can damage the brand’s reputation by selling counterfeit products that lack the authenticity and quality of the originals. Programs for brand monitoring can’t track counterfeit programs, which is a big issue.
- Geo-blocking
No matter where you live, there’s some geo-restricted content out there you can’t access. You can’t reach 100% of your audience due to your location, even if you’re using brand monitoring tools. Naturally, this immediately leaves unmonitored space where counterfeits start appearing.
- Limited Data
Programs that enable you to monitor your brand can be helpful, even though they provide you with limited data regarding your customers. You won’t learn much about them if you’re only using brand monitoring software, which increases the need for an alternative option.
Ways to Deal with These Challenges
Although brand monitoring tools come with several disadvantages, that doesn’t mean they are unsolvable. By going for a SERP Scraper API, proxy server, or a VPN, you can overcome the challenges listed above and take your brand monitoring to the next level.
- SERP Scraper API
The SERP Scraper API uses search engine results pages (SERPs) to obtain as much information as possible from the internet. By using the appropriate API, scraping SERPs don’t face any limitations or obstacles while running through large amounts of data on the internet. That way, scraping SERPs can help in monitoring your brand and even prevent fraud.
- Proxy Servers
Proxy servers also do a great job monitoring brands and ensuring there aren’t any infringing activities happening. With proxy servers, you can reach any geo-restricted content as it masks your IP address. Proxy servers can save your brand from any attacks or counterfeiting attempts.
- VPN
Another alternative is to use a VPN. Although VPNs don’t equip you with benefits web scrapers or proxies do, a VPN is more than enough if you’re simply looking to access geo-restricted content and prevent counterfeiting.
Conclusion
All in all, you should take brand monitoring very seriously because most illegal and harmful activities currently take place online. By ensuring your brand is completely secured and protected, you’ll be able to catch any infringers in the act before it’s too late. Finally, the extra level of safety will help you build the company’s reputation and connect with your customers.
