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Wednesday, June 6, 2007; Posted: 7:40 AM - by Social Computing News Desk
 The rise of Social Media and online advertising are two themes at the heart of a conference on the structural transition in the media industry to be held September 12th-13th in Munich, Germany: the international Media in Transition Conference 2007. Munich, as Germany's media, technology and financial center, offers all the amenities of a global business meeting place and is experienced at providing for international guests. The Media in Transition Conference has invited speakers from diverse backgrounds, providing insight on how the social media revolution is currently being built:
Martin Stiksel, founder of the social media platform “Last.fm”, the world's largest in the domain of music, will be speaking about the power of recommendations and data mining with user preferences. John Buckman, serial entrepreneur and Creative Commons, will be speaking about the digital rights situation in the era of user-generated content. Simon Willison, ex-Yahoo! Developer Network and Django framework founder, will be speaking how OpenID, a new digital identity technology, is changing the game, enabling single sign-on for all Internet services. Matthew Gertner will present his newest creation - “AllPeers”, a Peer-to-Peer application built on the Mozilla browser platform, enabling social media sharing in trusted user networks. Les Ottolenghi, current adviser to the Bush White House administration on Peer-to-Peer Networks, will be providing insight on how to capitalize on Peer-to-Peer Networks, considering that P2P applications (Bittorrent) create as much as two-thirds of world-wide Internet traffic. The Media in Transition Conference has a focus on how mass amateur hordes of people, engaging in sharing of video, photo, blog, chat, geo information etc., are ultimately changing the way media is created, distributed and consumed.
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